GHOSTBUSTERS
CREATIVE CONCEPT - ART DIRECTION - POST PRODUCTION - FINAL EXECUTION
CREATIVE CONCEPT
To celebrate the 40th anniversary of Ghostbusters, PUMA and Ghostbusters created a collection that took inspiration from the iconic visuals of the 1984 film. The collection features the notorious paranormal monsters, Stay-Puft Marshmallow Man and Slimer.
Our set was inspired by the eerie aesthetic of ghost hunting from the film. The pieces of our collection transform into their characters.They are styled to hover in a fog filled space above directional light as if it is being captured mid haunt into an off-camera ghost trap. The visual direction transports viewers into the Ghostbusters universe, blending nostalgia with the thrill of being a part of the hunt.
production: Sam Dapper
creative direction: Nico Reilly
photographer: Ciara Crocker
stylist: Joji Groto