JURASSIC WORLD COLLECTION
CREATIVE CONCEPT - IN-STORE / DIGITAL IMPLIMENTATION
CREATIVE CONCEPT
To build brand heat around the release of Jurassic World: Rebirth, PUMA partnered with the franchise to create a footwear collection rooted in the film’s most iconic worlds. The range draws inspiration from both the cinematic environments and the creatures that define the story. Three silhouettes channeling aquatic, terrestrial, and avian dinosaurs, and two additional styles pulling from the nostalgic visual language of the Jurassic universe.
The visuals place each silhouette inside immersive, film-inspired settings, using CGI to blur the line between product and world. In collaboration with Zunc Studio, four digital environments were created to house the collection. A dilapidated, abandoned lab, complete with incubators, dinosaur eggs, and signs of decay, serves as the backdrop for the full collection, while the dinosaur-inspired silhouettes are brought to life in their own distinct habitats. The Mosasaurus underwater, surrounded by rising air bubbles, the Titanosaurus within dense tropical jungle, and the Quetzalcoatlus perched high above the clouds between gravity-defying cliffs.
production: Audrey Larson & Zunc Studios
creative direction: Nico Reilly & Zunc Studios
art direction and creation: Zunc Studios