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Nico Reilly

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&CHILL

Creative Direction - Art Direction

 

CREATIVE CONCEPT

Working from home and binging have become a part of life these days. We highlight the product story by capturing our model performing “The Art of Binging”. The model is seen partaking in various actions of “Chill”, grabbing a slice of pizza, browsing Netflix, scrolling through TikTok, etc The environment is inspired by materials found in the apparel and footwear details, Flannel & crochet blankets, embroidered pillows, and take-out food.

 
21AW_PNA_Chill_Mens-1_0006_RGB.jpg
21AW_PNA_Chill_Wild-Rider_0008_RGB.jpg
21AW_PNA_Chill_Mens-1_0010_RGB.jpg
21AW_PNA_Chill_Mens-2_0014_RGB.jpg
21AW_PNA_Chill_RS-X-Mid-Family_0015_RGB.jpg
21AW_PNA_Chill_RS-X-Mid_0012_RGB.jpg
21AW_PNA_Chill_Men-Group-2_0003_RGB.jpg
21AW_PNA_Chill_Mens-1_0007_RGB.jpg
21AW_PNA_Chill_Suede_0018_RGB.jpg

VIDEO

Production: Very Taste & Brenna Bourie
Art Direction & Content Creation: Very Taste

 
 

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