Hey there!

I’m Nico Reilly, currently working as an Art Director for PUMA’s internal creative agency and co-founder of Fennel House Studio, a community creative space in the heart of downtown Beverly, MA.

On the corporate front, I’ve been with PUMA for 7 years, starting as a junior production artist, transitioning into photo editing, and making my way back into design. I was temporarily stationed in Germany where I got my first taste of developing creative concepts and leading those ideas into productions, I was immediately hooked! I have worked across the brand’s categories, supporting with concepting, designing, and art direction. My current position holds the responsibility of generating new and refreshing creative initiatives for the North American consumer and overseeing all creative that is marketed within the region.

This industry and the people I have met thus far on my journey sparked the need to support the creatives in my community. When Covid-19 first hit our city, my partner, Brita, and I watched as countless community-forward spaces were forced to close their doors and our friends and family lost their jobs. We opened Fennel House Studio in 2020 to give the community back a space to come and create with us.

When I’m not working or in the studio, I’m exploring and finding inspiration to continue my life with the utmost purpose. My soul lies deep in the woods, on top of mountains, wandering the coastline and discovering new adventures wherever I am. I have an affinity for travel as it not only breaks me from routine but allows me to see life from countless perspectives.

Thank you for checking out my little corner of the internet!