MEW TWO
CREATIVE CONCEPT - ART DIRECTION - POST PRODUCTION - FINAL EXECUTION
CREATIVE CONCEPT
In celebration of Pokémon’s 30th anniversary, PUMA x Pokémon brings the legendary Mewtwo to life, reimagining our iconic Suede silhouette as a collector’s edition.Crafted for those who gotta catch 'em all, including the rarest finds, this limited-release Mewtwo Suede is only available inside the 48 Club, an exclusive club only accessible through the PUMA app at the PUMA Vegas Flagship.
The visuals that took over the PUMA Vegas Flagship emulate Mewtwo’s psychic aura. The use of cool purple key lights, targeted beams to create strong rim lights and sharp edges on the product, mimic the high-contrast energy glow from Mewtwo’s signature move, Psystrike. The psystrike is often depicted as a glowing purple energy force. With the mix of practical set design and lighting effects and VFX we imagine the shoe within the energy of a Psystrike.
production: Audrey Larson, Larry Trotter, and Nicole Desmond
creative direction: Nico Reilly
photographer: Leonard Grecco
DP: Leonard Grecco & Reuter
set design & product styling: Sierra Knot
editor: Reuter