CREATIVE CONCEPT

Formats change, but the classics never die. They are FOR ALL TIME.
PUMA’s classic silhouettes paved the way for the brand. They represent PUMA’s heritage within sport and style, and they will define its future. This creative explores vintage media formats, specifically vinyl records. Borrowing the bold photography style, timeless design principles, and concentrated storytelling of album covers.

VIDEO

Production: Leah Mara Productions & Brenna Bourie
Photographer: Hannah Sider
Videographer: Luke Dickey